Resume

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Experience

University of Delaware

• Develop, coordinate, and implement strategic digital content for the college. Products include websites, videos, social media posts, e-newsletters, and web versions of printed materials.
• Plan and execute the migration/creation of more than 30 websites.
• Provide professional consultation to clients and define effective website strategies on their behalf (e.g., clarifying marketing goals, establishing measurable outcomes, guiding website architecture, evaluating metrics).
• Create user guides and conduct training for web and social media authors.
• Maintain engineering-related pages in UD’s Major Finder.
• Led search and procurement of web hosting vendor in 2017.
• Post content to @UDEngineering Twitter account. Provide guidance and recommendations to departments on their social media accounts.
• Supervise part-time digital production employees.

• Prepared and implemented a data-driven digital strategy for college and Delaware Sea Grant.
• Generated and executed on web work plans for new websites. Trained clients on web maintenance and best practices.
• Produced videos for social media, web, press releases and magazines.
• Member of college committee on diversity.

Tri-State Bird Rescue & Research

• Created, updated and maintained organization’s web pages on Drupal platform.
• Produced written content, images and video for website, e-newsletters and social media posts to increase public awareness and appreciation of the organization’s mission.
• Led design and production of print marketing pieces and annual fundraising appeals.
• Developed relationships with the press and pitched stories to contacts.
• Translated information from scientists to messaging for target audiences

• Assisted with website updates and e-newsletters.
• Assisted with preparation of grant proposals.
• Managed membership program.
• Assisted with execution of special events and fundraising campaigns.
• Created organization’s Facebook presence and social media content strategy, including a balance of evergreen content with fundraising and strategic stakeholder messages.

Education

Bachelor of Science in Marketing Communications
Emerson College, Class of 2007

Master of Education in Educational Technology
University of Delaware (in progress)

Certifications & Related Courses

Certificate in Project Management
University of Delaware, 2018

Certificate in Search Engine Optimization for Higher Ed
Higher Ed Experts, 2017

Certificate in Social Media Marketing Strategy
University of Delaware, 2015

Certificate in Graphic Design
Delaware College of Art & Design, 2012-2014

Awards & Recognition

• Videos for website: Student Drone Competition* (1st Place, 2018), Art Meets Engineering
• (2nd Place, 2018)
• Website: Information and Decision Science Laboratory (2nd Place, 2018), Under the Scope
• (3rd Place, 2016)
• Media Kit (1st Place, 2016)
• Multiple news releases on a single topic: Wind Power Progress* (1st Place, 2016)
• Single news release: New Meteorology and Climatology degree program* (1st Place, 2016)
• Special Series: #UDPolar (1st Place, 2016)*

Skills & Technical Proficiencies